Privacy Policy

PRIVACY POLICY – DENTIFY AB

Valid from. 2022-06-01 and until further notice

Dentify AB (“Dentify”) complies with the General data protection regulation, or GDPR as it is also called, which contains rules on how Dentify may process personal data.

Dentify has dedicated and appointed a data protection officer (DPO – Data Protection Officer) who is an independent position whose primary task is to ensure that Dentify fulfills obligations in the GDPR. The Data Protection Officer is registered with the Swedish Authority for Privacy Protection and the contact details for this are as follows; [email protected]. Data protection officer for Dentify is Alexander Lindahl at Insatt AB.

This information text aims to clarify how Dentify AB, 559357-9922 (“Dentify”) handles your personal data and what rights you have. The information is addressed to you who;

  • Are a customer of ours – when you create an account, use the matching and booking service, book sessions through our platform physically or virtually and/or pay for the services that we provide
  • Are a dentist/dental hygienist with us – when you create an account, manage session bookings, clients connected to you, provide services physically or virtually, payment transactions linked to services delivered and if you use Dentify’s record keeping platform.
  • Are a member of Dentify and create a login account or apply for a dentist or dental hygienist account
  • Visits our website or our social media platforms
  • Participates in our marketing activities or customer surveys
  • In other ways communicate with us, e.g. via our customer service, or direct message on social media

Your privacy is important to us. We are therefore keen that the personal data collected about you is stored and handled in a safe and secure manner, and in accordance with the GDPR.

We encourage you to read the information carefully. If you have any questions about how your personal data is handled, please contact us. Relevant contact information can be found continuously in the text where it has its relevance.

What is personal data?

Personal data is all information that can be directly or indirectly (i.e. together with other data) linked to you, e.g. name, social security number, IP address, and meeting and purchase history.

What personal data do we process about you and why?

In this section, we explain how your personal data is used so that we can provide you with relevant experiences, services and offers.

When you create an account on Dentify without completing the matching and booking form and when you apply to create an account as a dentist or dental hygienist.

When you create an account on Dentify, we process the following data:

  • Your name and your personal data (e.g. phone number, e-mail and data when you use BankID to identify yourself)
  • Data that you yourself choose to add or change in your profile

We handle your personal data in order to:

  • Securely authenticate your account and validate your email and BankID
  • Be able to handle basic communications with you
  • The technical prerequisite is met in order to be able to safely separate the data of different users
  • Promote our services and products, e.g. via e-mail

Legal basis for processing the personal data

  • The registered person has given their consent to their personal data being processed for one or more specific purposes when the account was created.
  • The processing is necessary to fulfill an agreement to which the data subject is a party or to take measures at the request of the data subject before entering into such an agreement.

Storage time

Authenticated accounts are saved as long as you have an account with Dentify. Accounts that are not authenticated are automatically deleted after 30 days from when a reminder email has expired. If you wish to delete your account, your personal data will be deleted. The exception is the information/documents that you may have directly shared with the dentist/dental hygienist and which they in turn need to fulfill their legal obligations. In cases where dentists/dental hygienists use Dentify’s platform for record keeping, the applicable legal requirements govern the data storage.

When you complete the matching and booking form, create an account as a customer on Dentify and/or book sessions through our platform

When you fill in the matching and booking form and create an account on Dentify and/or start a treatment with a dentist/dental hygienist, we handle the following data:

  • Your name, your contact details, gender, your social security number and card number
  • The information about your health that you provide in the matching and booking form and that you have given your express consent for Dentify to treat as sensitive personal data
  • The information about your health that dentists/ dental hygienists observe during a session, the dentist/dental hygienist can take screenshots of a patients mouth for example
  • The dentists/dental hygienists use Dentify’s platform for keeping records of started/ongoing treatment according to legal requirements
  • Information about your appointment bookings and purchase history, e.g. number of appointment bookings, date per booking, price and the relationship to which dentist/dental hygienist the transaction relates to
  • Survey results and your feedback on services delivered via our platform in order to improve the services
  • Payment details and payment history

We handle your personal data in order to:

  • Be able to securely identify you as a user
  • Using the data you have filled in the matching and booking form to match you with adequate dentists/dental hygienists and to provide you with a quality service
  • Deliver our services
  • To optimize the value of the service, your chosen dentist/dental hygienist is provided with the data you have entered in the matching and booking form before your first appointment
  • Take payment for the appointment bookings, including handling of card numbers for card payments
  • To detect and prevent fraud in connection with card payments
  • Manage and deliver what you have purchased in accordance with our terms of purchase
  • Notify you (e-mail or similar electronic communication) about changes in meeting bookings
  • Promote our services and products, e.g. via e-mail
  • Produce statistics on trends, for example most attractive appointment times, most booked dentists/dental hygienists, in order to improve our services
  • If services within Dentify require payment, we also handle personal data about you together with our payment intermediary provider
  • To optimize the service and update our matching and booking service in order to increase the accuracy of matching and booking

Legal basis for processing the personal data

  • The data subject has expressly consented to the processing of this personal data for one or more specific purposes.
  • The processing is necessary to fulfill a legal obligation incumbent on the personal data controller.
  • The processing is necessary to perform a task of public interest or as part of the personal data controller’s exercise of authority.
  • The processing is necessary to fulfill an agreement to which the data subject is a party or to take measures at the request of the data subject before entering into such an agreement.

Storage time

Your data is stored with Dentify as long as you have an account with us. You can at any time choose to close your account, of which all information will be deleted by us where we are considered the personal data controller. Dentists/dental hygienists record and store data for your started/ongoing treatment as long as this is considered relevant and where there are regulatory requirements. The logs are encrypted and not accessible to Dentify’s employees, but only to the responsible processor (dentist/dental hygienist), hence we are to be considered the personal data controller for this data.

When you apply to create a dentist/dental hygienist account on Dentify and are approved to manage sessions through our platform

When you apply to create an account as a dentist/dental hygienist) on Dentify and are approved to manage sessions and thus treat customers, we process the following data:

  • Your name, your contact details, profile picture, gender and your social security number / organization number and related information when you use BankID to identify yourself
  • The information about your booked appointments, price, transactions, payment details
  • Information about your appointment bookings and customer history, e.g. number of meeting bookings, date per booking, price and the relationship to which the customer transaction relates
  • Details of your skills, certificates, credentials and other relevant information that is presented to customers and/or forms the basis of matching and the booking service
  • Information that forms the basis of accounting commitments and their management in our accounting system

We handle your personal data in order to:

  • Identify yourself as a user in a secure way
  • Provide relevant and qualitative description of the services and specialist area provided to our customers in cases where the matching or booking takes place
  • To optimize the service and update our matching and booking service in order to increase the accuracy of the matching or booking
  • Provide payment for service delivered, including handling payment details
  • To detect and prevent fraud in connection with card payments
  • Manage and deliver services you provided to customers in accordance with our terms of agreement
  • Notify you (e-mail or similar electronic communication) about changes in meeting bookings
  • Promote our services and products, e.g. via e-mail
  • Collect statistics on trends, for example customer survey results linked to the services you provided, in order to improve our services

Legal basis for processing the personal data

  • The processing is necessary to fulfill a legal obligation incumbent on the personal data controller.
  • The processing is necessary to perform a task of public interest or as part of the personal data controller’s exercise of authority.
  • The processing is necessary to fulfill an agreement to which the data subject is a party or to take measures at the request of the data subject before entering into such an agreement.

Storage time

Your data is stored with Dentify as long as you have an account with us and we have an agreement in operation. You can terminate your agreement at any time according to the termination clause, whereby data that is not relevant will be deleted. Data that requires Dentify to be compatible with current legal requirements, for example the Accounting Act, will be saved as long as we have an imposed legal requirement to meet.

When you communicate with us

You can choose to communicate with Dentify in many different ways, e.g. via social media, surveys or in chat, calls and emails with our customer service.

When you communicate with us, we handle data that you provide to us yourself, e.g.:

  • Name and contact details
  • Information about your point of view, question or matter

We handle your personal data in order to:

  • Answer questions and manage your case, e.g. rectify errors, handle complaints and questions about payment
  • Deliver ordered information/service
  • Improve our services and the information we provide and publish via our website
  • Analyze communications in order to improve our service

Legal basis for the handling

  • We handle your personal data for our and your legitimate interest in handling your case, according to so-called balancing of interests.

. It is a standardized technology that almost all websites use. There are two types of cookies. One type saves a file for a longer period of time on the computer and is used e.g. for features that tell you what’s new since the user last visited the current website. The second type of cookies, so-called session cookies, are only stored temporarily during the time the user surfs the website.

Contact details

Dentify AB (org. no. 559357-9922) is the data controller for the handling of your personal data. If you have questions, want to use your rights or if you want additional information about how your personal data is handled, contact us at [email protected]:

Dentify AB
Linnégatan 80
115 23 Stockholm

Updates to the information text in the privacy policy

This information text was last updated on 2022-06-01 and may change. If we make material changes to the text, we will notify you no later than 30 days before the change takes effect by email, SMS, through the Service, or by publishing a new version on our website.

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