Cookie policy
This Cookie Policy explains how Dentify AB (“Dentify”, “we”, “us”) uses cookies and similar technologies on our websites (https://dentifyapp.se, https://portal.dentifyapp.se) and in our mobile apps (Dentify Patient Apps). By continuing to use our website or apps, you consent to the use of cookies in accordance with this policy, unless you have disabled them in your browser or app settings.
1. What are cookies?
Cookies are small text files placed on your device when you visit a website or use an app.
• Session cookies – deleted when you close your browser.
• Persistent cookies – stored for a defined period or until you delete them.
In apps, similar technologies such as local storage, SDKs, and pixels are used and function in the same way.
2. Why we use cookies
We use cookies and similar technologies to:
• Ensure the basic functioning and security of our website and apps.
• Enable booking, payment, and secure authentication (e.g. BankID in Sweden/Norway).
• Improve your user experience (e.g. remembering preferences and sessions).
• Collect analytics and statistics (e.g. most used features, app performance).
• Provide marketing and personalization, with your consent.
3. Types of cookies we use
Category | Purpose | Consent needed | Examples
Strictly necessary | Core platform functionality, session security, bookings, payments, authentication | No (always active) | Keeping you logged in, processing payments
Functional | Improves usability, remembers preferences (e.g. language, layout) | Yes | Saving language settings
Analytics & performance | Understand usage patterns, improve features | Yes | Google Analytics (IP anonymization enabled)
Advertising & targeting | Deliver relevant ads, measure campaign effectiveness | Yes | Remarketing tags, social media pixels
4. Third-party cookies & transfers
Some cookies are placed by trusted third parties (e.g. analytics providers, payment processors). This may involve limited transfers of data outside the EU/EEA. Where this occurs, we apply appropriate safeguards such as the EU Standard Contractual Clauses (SCCs).
5. Cookie retention
• Session cookies → deleted when you close your browser/app.
• Persistent cookies → stored for up to 12 months, unless you delete them earlier.
6. How to manage cookies
• On our website: Use the cookie banner to accept/reject non-essential cookies.
• In your browser: Adjust security settings to block or delete cookies (see browser Help section).
• In our apps: Reset identifiers via your device privacy settings (e.g. “reset advertising ID” on iOS/Android).
⚠️ Note: refusing cookies may limit functionality (e.g. booking or payment).
7. Updates to this Cookie Policy
We may update this Cookie Policy from time to time. If we make material changes, we will notify you in advance (via website notice, in-app message, or email).
📩 Contact us: [email protected]
Detailed Cookie Table
Cookie / Service |
Provider |
Purpose |
Type |
Retention / Expiry |
Data shared outside EU/EEA |
Dentify session cookie |
Dentify AB |
Keeps you logged in, secures session, enables booking/payment |
Strictly necessary |
Session (deleted when browser closed) |
No |
Dentify preferences |
Dentify AB |
Remembers user settings (language, preferences) |
Functional |
6–12 months |
No |
BankID session token |
BankID (Sweden/Norway) |
Secure authentication of Care Recipients and Care Providers |
Strictly necessary |
Session (only during login) |
No |
Stripe cookies / tokens |
Stripe, Inc. |
Payment processing, fraud prevention |
Strictly necessary / Functional |
Up to 12 months (per Stripe policy) |
Yes (USA) – SCCs |
Google Analytics (_ga, _gid, etc.) |
Google LLC |
Website and app usage statistics (with IP anonymization) |
Analytics |
14 months |
Yes (USA) – SCCs + safeguards |
Meta Pixel (if used) |
Meta Platforms, Inc. |
Ad performance, remarketing |
Advertising |
Up to 90 days |
Yes (USA) – SCCs |
Hotjar (if used) |
Hotjar Ltd. |
User behavior analytics (clicks, heatmaps) |
Analytics |
12 months |
No (EU only, Malta) |